OUR STORY
We raised the bar on outdoor design 15 years ago by bringing cutting edge umbrellas to North American, and we continue to support innovation and outstanding design with our long-term, international manufacturing partners – Umbrosa, May, Woodline and Cuscini. Recently, we expanding our offerings to include Extremis modern outdoor-indoor furnishings. From South Africa to Quebec to Belgium and Germany, we are dedicated to helping you extend summer.
Time zones differences – no problem.
OUR TEAM
Some of us have worked together for years, others are brand new. Our team hails from across the United States as well as Germany, Italy and Chile. We blend urban chic with small town warmth and attention to detail.
Jo Edmondson
Founder, CEO
Brand Enthusiast & Sales Maven
I love summer and outdoor design and when I couldn’t find the style and quality of umbrellas that I wanted for my own home, I decided to gather the best the world had to offer and make it available in North America. At the same time, design professionals, commercial and residential buyers were beginning to seek out high end shade solutions. The timing turned out to be perfect.
As with everything, people make the difference.
MEET THE TEAM >>
Jo Edmondson – CEO, Brand
Enthusiast & Sales Maven
Dierdre Austin – COO, International
Shipper and All Around Expert
Sally Hardy – CMO, Numbers Nerd
and Client Projects Promoter
Daniel Gonzalez –Director Product
Performance and Logistics – the ‘Sheriff’
Lori Marek – Director of Customer
Relations, Happy Hours and Special Events
Betsy O’Connell – Accounting Whiz
and Analyst Extraordinaire
Chris King – Marketing Coordinator, Digital
Designer and Website Guru
Michelle Brunson – Sales Coordinator,
and the ‘Voice’ of ShadeScapes
Jeff Chapman – Warehouse Manager
and Head Shipper & Receiver
National Sales Managers
Bo Perry & Marsha Brezonick – Hotchkiss, Colorado
Hannelore Bladuell – East Hampton, New York
Rick Bailey – Orlando, Florida
OUR SPACE
In 2015, we renovated and repurposed a 1906 former mercantile and dry goods store in downtown Hotchkiss, Colorado. The contemporary loft space is an ideal place to work and to show off our extraordinary products. We support our local community and especially organizations working for historic preservation and economic growth.
OUR VALLEY
The North Fork Valley is Colorado’s best kept secret with the highest concentration of family-owned organic farms in Colorado, the West Elk American Viticultural Area (AVA) and a burgeoning arts community. Come visit us – we are midway between Aspen and Telluride.
